What is Internationalisation?
Internationalisation is the localising the information on a website, program, video game or other digital medium for use by people in multiple countries or languages. This is a large problem for any company that is needing or wanting to expand into other countries as it is not an easy task to complete as it is not just translating the text but also making sure that any prices and numbers are formatted in the right way. In some cases it could also be changing the content to better match the culture of the country as some cultures have some colours or symbols that could mean very different things that what the company is trying to convey.
What types of businesses would benefit most from Internationalisation?
The types of businesses that would benefit most from Internationalisation would be those that have anything to do with countries outside the country that they are based in. That would include businesses that sell and/or buy products online and tourism as the most obvious types of business that would benefit most from Internationalising the content on their websites.
Which (kind of) countries would benefit most from Internationalisation?
I think that the types of countries that would benefit most from Internationalisation are the ones that have multiple languages and cultures within and just outside their borders. A good example of an area of the world like this is Europe. There are many different countries that have close trade agreements and easy travelling agreements. This means that these countries should have a lot of Internationalisation going on. Countries that benefit a lot from tourism would also have a need to internationalisation in order to attract more tourists.
One thing that was not covered in the presentation is that there are companies that focus on helping other businesses work through this process.